Cookie Policy

Last updated June 27, 2026

Welcome to First Principles Partners LLC (“we,” “us,” or “our”). This Cookie Policy explains how and why we use cookies, web beacons, pixels, and other tracking technologies when you visit our website, thefppartners.com. By continuing to browse or use our site, you agree to our use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently, provide a personalized user experience, and supply website owners with analytical information.

2. How We Use Cookies

We use cookies to ensure our website functions correctly, to understand how visitors interact with our site, and to deliver targeted marketing. The cookies on our site fall into the following categories:

Essential/Strictly Necessary Cookies: These cookies are required for the basic operation of our website. They enable core functionalities such as page navigation, secure logins, and property search features. The website cannot function properly without these cookies.
Analytics and Performance Cookies: We use tools like Google Analytics to collect anonymous information about how visitors use our site. This helps us understand metrics such as visitor volume, popular pages, and traffic sources, allowing us to improve our website’s performance and user experience.
Advertising and Targeting Cookies: We utilize tracking pixels, such as the Meta (Facebook) Pixel, to understand user interest and deliver relevant advertisements to you on other platforms. These cookies track your browsing habits to help us build effective marketing campaigns.
Third-Party and Embedded Functionality Cookies: To provide you with the best real estate experience, we embed third-party services on our site. Services like Showcase IDX (for real estate listings and property searches) and Google Maps (for location data) may place their own cookies on your device to function properly and track your interaction with their specific features.

3. Managing Your Cookie Preferences

You have the right to decide whether to accept or reject non-essential cookies. Here is how you can manage your preferences:

Browser Settings: Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline them. Please note that disabling essential cookies may prevent you from taking full advantage of our website’s property search features.
Opt-Out Links: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. You can also adjust your ad preferences directly within your Meta/Facebook account settings.

4. Changes to This Policy

We may update this Cookie Policy periodically to reflect changes in our practices, technology, or legal requirements. We encourage you to review this page occasionally to stay informed about how we use cookies.

5. Contact Us

If you have any questions or concerns about our use of cookies, please contact us at:

Email: hello@thefppartners.com
Phone: (616) 779-8359
Address: 2325 S Cedar St Ste 4, Lansing, MI 48910